Canva is a popular image editing tool that has been around for many years. It is mainly used by individuals to quickly create graphics for various needs. Recently, Canva introduced a paid version of its tool called Canva Pro which is charged at $12.95 a month and aimed at businesses and enterprises.
While Canva does claim to help you create unlimited graphic designs, is it really worth spending your money, and more importantly your time? After all, you would still be the one manually creating graphics even after spending a big chunk on its monthly subscription.
Let’s find out if Canva Pro is worth it in 2020:
What is Canva Pro?
Features
Access to millions of free images and templates
Upload your own fonts
Automatically resize finished graphics
Create and save brand kits
Download designs with a transparent background
Ease of use
Pricing
The final verdict -- Canva Pro is a good tool which can’t guarantee great designs
Alternative to Canva Pro
What is Canva Pro?
Canva Pro is a premium plan offered by the company with additional features to make it easier for SMBs, enterprises, startups, and agencies to manage their graphic requirements.
For those new to Canva, it is a graphic designing tool that allows you to create graphics by simply dragging and dropping elements. It also has templates and a stock library with images, icons, vectors, and typography that you can use to create graphics for any purpose.
With Canva Pro, you get access to premium features like a bigger stock library, more free images and templates, and the option to create your own branding kit. You can access it through the web or download Canva Pro on your mobile.
Features
Access to millions of free images and templates
Though even with so many options, you can only search the images available on Canva through keywords. There is no other way to filter or shortlist images. Moreover, with only a small side pane to look at all the images, templates, and icons, all you can really do is keep scrolling.
Upload your own fonts
Canva’s free version offers a wide range of font options, but it doesn’t let you upload fonts of your own, which is where Canva Pro comes in handy. It allows you to upload fonts in case you have some specific fonts that you want to use which aren’t available on Canva already.
Automatically resize finished graphics
With Pro, you can directly resize any graphic or template without pixelating the image or disrupting the entire layout. For instance, if you have a Facebook graphic that you would also want to share on Twitter, you can directly resize the text and images in your graphic according to the Twitter dimensions with a single click.
Create and save brand kits
If your brand’s visual identity has specific colours, fonts, palettes, and icons that you often use, you can create brand kits and refer to them for future graphics. Though, you can already upload icons of your own and choose any colour palette you want with Canva’s free version as well. The only extra feature you get with Pro is that you can upload your brand’s fonts and save all the branding details in one place.
Download designs with a transparent background
You can remove the background of any graphic with the background remover option on Canva. Though, a great alternative is to just download the image you have created on Canva and use any of the free background removal tools available online. Getting a pro version, majorly for this, isn’t really as useful.
Ease of use
The user-friendly interface is one of the main reasons behind the popularity of Canva. Most users who opt for Canva are the ones who have a creative side and want to handle graphics for their business themselves. But they don’t really have the time or the energy to learn Photoshop or other complicated image editing tools.
Pricing
The Canva Pro costs $12.95 per month per user. If you choose to get a yearly subscription together, it would cost you around $9.95. There is also a Canva Pro free trial available for 30-days and you need to enter your credit card details in order to get access to it.
The final verdict: Canva Pro is a good tool which CAN'T guarantee great designs.
Canva makes image editing easier and saves time, at least when you compare it with other professional-level tools. But that does not mean you can create dozens of graphics in just a few clicks.
With Canva Pro, you essentially spend $12.95 every month just to get access to advanced image editing tools to make better graphics. Creating visual graphics is still a creative process, and all Canva does is give you all the tools and help you need to create graphics on your own.
Even after spending money over its premium subscription, you would still have to spend hours just to create the right graphics for your business which can eventually take you away from your core business operations.
Moreover, if you don’t really have a creative side or the right expertise to create graphics for your company’s digital marketing efforts, it's best to hire a graphic designing expert instead.
Alternative to Canva Pro
The best alternative to Canva Pro is to use an unlimited graphic design services company like Prrowess which offers unlimited graphic requests at a fixed subscription price. Prrowess has a vast team of talented graphic designers that work closely with you to create the right branding and visuals for you.
Here are some of the many reasons why unlimited design services are better than a Canva Pro subscription:
You pay for expert design services, not just the tools to create graphics
Experienced designers work for you to create graphics that align with your marketing goals and target audience
You save a lot of your time since all you have to do is share your requirements
You can get access to custom infographics, social media graphics, banners, ads, and even 3D designs
Live one-on-one dedicated support to always assist you
Prrowess offers a 7-day free trial (no credit card required) so that you can take it on a test drive before purchasing the subscription. Sign up today to see how Prowess can help you and your business.
Comments